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This web page states the following, "Pioneers of the Book Binding Industry in Australia." We saw that the web site said " Les Baddock Book Binders -." It also said " Specialists in Case Binding, Book Restoration and the manufacture of slipcases and boxes for the protection of those extra valuable books. Our wide range of products can be manufactured entirely to your specifications. No quantity is too small and no size is a problem. If it is out of the ordinary, we can do it. From one-off specials to mixed runs, Baddocks is your first call for the fine art of bookbinding." The header had Baddocks as the highest ranking optimized keyword. It is followed by Cullen, Long Established, and Bookbinding which isn't as ranked as highly as Baddocks. The next words baddocks.com.au uses is Binding. Case Binding was included and could not be seen by web crawlers.